03 / EMAIL & LIFECYCLE MARKETING
I build segmented communications that guide audiences from first invitation through registration and post-event engagement.
EMAIL PERFORMANCE
KOKOMO / SELECTED CAMPAIGNS
Consistent engagement across four hospitality campaigns, each sent to more than 57,000 recipients.
| Campaign | Open rate |
|---|---|
| Gals Day at Saturday Brunch | 50.6% |
| Restaurant Week Deal | 50.9% |
| Happy New Year from Kokomo | 50.3% |
| The Last Supper | 50.2% |
MM+M / EMAIL MARKETING
Improved email open rates by 21 percentage points.
Selected campaign results from the supplied Campaign Analysis Overview. Campaign metrics are distinct from the overall open-rate improvement.
SELECTED EMAIL CREATIVE
Event and hospitality campaigns connecting relevant audiences with timely messages and clear calls to action.
