NEW YORK, NYTHE PERSON BEHIND THE STRATEGY
Hi, I’m Jeanine.
I build integrated marketing strategies that grow audiences, increase revenue, and deliver measurable commercial impact.
With 9+ years across media, hospitality, and consumer brands, I lead integrated marketing that grows audiences, strengthens engagement, and delivers measurable commercial results. My work brings together audience acquisition, event marketing, paid media, email, social, and content.
As a Commercial Marketing Manager, I connect campaign strategy with hands-on execution, working across editorial, sales, creative, and digital teams.
I’m equally comfortable shaping the story, building the campaign, and using performance data to make the next decision.
above goal
year over year · 2024–2025
over budget
MANAGER FEEDBACK / HAYMARKET MEDIA GROUP
Results that speak.
Leadership that delivers.
“Beyond her impressive quantitative results—including exceeding ticket and entry goals on multiple MM+M events—Jeanine excels in cross-functional collaboration. She acts as a vital bridge between Sales, Editorial, and Events…”
Haymarket Media Group
Ticket revenue above goal
Pharma attendance · +376.2% vs. 2024
Marketing budgets
EXPERIENCE
Built across
brands & industries.
Commercial Marketing Manager · Haymarket Media Group
November 2024 – Present
Integrated marketing, audience acquisition, events, and social strategy for MM+M and Campaign.
Marketing Manager · Kokomo Hospitality Group
June 2023 – November 2024
Hospitality marketing across digital, social, email, PR, and local experiences.
Digital Marketing Manager · Parched Hospitality Group
October 2022 – April 2023
Multi-brand digital marketing across hospitality, social content, email, and local marketing.
Social Media Manager · Flow Media Group
May 2017 – August 2022
Agency experience across 40+ accounts, including paid and organic strategies, content calendars, KPI reporting, SEO analysis, and A/B testing.
05 / CAPABILITIES
Strategy meets
execution.
Strategy
Integrated marketing
Audience acquisition
Audience segmentation
Campaign positioning
Budget allocation & optimization
Digital
Paid & organic social
PPC
Email marketing
Content strategy
Experiences
Live, hybrid & virtual events
Event promotion
Registration journeys
Campaign creative
Performance
Campaign analytics
Conversion optimization
A/B testing
Audience growth reporting
Tools & platforms
HubSpot · Mailchimp · Eloqua · Google Ads · Google Analytics · Meta Ads · LinkedIn Ads · Sprout Social · Canva · Adobe Creative Suite · Shopify · Squarespace · Later · Asana · Monday.com
Education & certifications
Virginia State University · Bachelor of Science, Criminal Justice
SEO Certification · Noble Desktop
Google Analytics Certified