CAMPAIGN VIDEO · 0:19
40 Under 40
+$60,802Ticket revenue above goal
JEANINE HOSANNAH / MARKETING PORTFOLIO
Strategy.
Creativity.
Growth.
Seasoned marketing leader.
Commercial focus. Creative perspective.
JEANINE HOSANNAHCOMMERCIAL MARKETING MANAGER9+YEARS OFMAKING AN IMPACT
A creative mind. A commercial lens.INTEGRATED MARKETINGAUDIENCE ACQUISITIONCOMMERCIAL IMPACT
NEW YORK, NYTHE PERSON BEHIND THE STRATEGY
Hi, I’m Jeanine.
I build integrated marketing strategies that grow audiences and support commercial goals.
With 9+ years across media, hospitality, and consumer brands, I bring together audience acquisition, event marketing, paid media, email, social, and content.
As Commercial Marketing Manager at Haymarket Media Group, I connect campaign strategy with hands-on execution, working across editorial, sales, creative, and digital teams.
I’m equally comfortable shaping the story, building the campaign, and using performance data to make the next decision.
$50KMarketing budgets
More about my experience on LinkedInMANAGER FEEDBACK / HAYMARKET MEDIA GROUP
Results that speak.
Leadership that delivers.
“Beyond her impressive quantitative results—including exceeding ticket and entry goals on multiple MM+M events—Jeanine excels in cross-functional collaboration. She acts as a vital bridge between Sales, Editorial, and Events…”
Haymarket Media Group
40 UNDER 40 · SOLD OUT+$60,802
Ticket revenue above goal
MM+M MEDIA SUMMIT · 2025100 attendees
Pharma attendance · +376.2% vs. 2024
BUDGET RESPONSIBILITY$50K
Marketing budgets
THE WORK / SELECTED DISCIPLINES
Good strategy.
Memorable execution.
Explore the channels and experiences behind my marketing work.
+376.2%
Media Summit pharma attendance
2024 → 2025
+88.6%
Transform pharma attendance
2023–24 vs. 2025–26
2.95M
MM+M social impressions
Nov. 2024 – Sept. 2026
2026 / EVENT REVENUE PERFORMANCE
Audience growth.
Commercial impact.
Selected revenue results from the events I marketed, measured against ticket goals, entry targets, and budgeted revenue.
Transform
+$11,985Revenue increase year over year
Pinnacle
+$9,487.50Revenue above budgeted target
Women of Distinction
+$65,925Revenue above budgeted target
+$11,150Entry revenue above goal
MM+M Awards
+$29,850Ticket revenue above goal
+$6,935Entry revenue above budgeted target
Each result uses its stated benchmark. Entry and overall revenue measures are shown separately and are not added together.
01 / SELECTED WORK
From strategy
to momentum.
Audience acquisition, event marketing, and digital growth across healthcare and media brands.
MM+M MEDIA SUMMIT / EVENT MARKETING
A stronger audience.
A bigger conversation.
Integrated audience acquisition for a priority pharmaceutical audience, connecting event positioning with targeted promotion and registration.
21 → 100PHARMA ATTENDEES / 2024 → 2025
Explore the case study
The challenge
Increase qualified pharmaceutical participation at MM+M Media Summit.
My approach
Target priority audiences with segmented messaging. Coordinate email, paid and organic social, PPC, web, and partner promotion. Monitor registration pacing and refine the conversion journey with editorial, sales, creative, and web teams.
The outcome
Pharma attendance increased 376.2% year over year, from 21 in 2024 to 100 in 2025. The 2023–2024 baseline totaled 38 attendees.
2026 snapshot: 42 confirmed pharma attendees with one month of promotion remaining. This is an in-progress count, not final attendance.
PHARMA ATTENDANCE+376.2%
Year-over-year growth
TRANSFORM / AUDIENCE ACQUISITION
Growth that lasts
beyond one event.
Nearly doubled pharmaceutical participation across two consecutive event cycles through integrated audience acquisition and ongoing optimization.
79 → 149TOTAL PHARMA ATTENDEES / TWO-YEAR PERIODS
Explore the case study
The challenge
Build a larger, sustained pharmaceutical audience for Transform.
My approach
Align audience targeting, event messaging, segmented email, social promotion, and the registration experience. Use campaign performance and audience response to adjust promotional cadence across event cycles.
The outcome
2023–2024: 79 total attendees, averaging 39.5 annually. 2025–2026: 149 total, averaging 74.5 annually. That represents an 88.6% increase across equal two-year periods.
Attendance grew from 49 in 2024 to 74 in 2025 (+51.0%), then reached 75 in 2026.
2026 commercial result
Event revenue increased $11,985 year over year.
ANNUAL PHARMA ATTENDANCE+88.6%
492024
742025
752026
Growth vs. the two-year baseline
03 / EMAIL & LIFECYCLE MARKETING
Every touchpoint
has a purpose.
I build segmented communications that guide audiences from first invitation through registration and post-event engagement.
01
Discover
Invitations, speaker announcements, and audience-specific positioning.
02
Consider
Relevant content, promotional campaigns, and reasons to attend.
03
Convert
Deadline messaging and a clear path to registration.
04
Reconnect
Event communications and post-event engagement.
SELECTED EMAIL CREATIVE
Designed to connect.
Built to convert.
Event and hospitality campaigns connecting relevant audiences with timely messages and clear calls to action.
Download email
SELECTED CAMPAIGNS / BRAND MARKETING
Campaigns with purpose.
Brands with personality.
Campaign positioning, digital promotion, and content that brings each brand’s message to life.
MM+M AWARDS / SOCIAL & DIGITAL PROMOTION
Bring the moment
to the audience.
Campaign video featuring Gabrielle Union, supporting MM+M Awards promotion across social and digital touchpoints.
From honoree announcements to ticket messaging, integrated promotion connects the event’s story with reasons to participate.
2026 EVENT REVENUE RESULTS+$29,850
Ticket revenue above goal
+$6,935Entry revenue above budgeted target
Event-level outcomes across the promotional campaign; not attributed to this individual video.
PARCHED HOSPITALITY GROUPMany brands.
Many brands.
Distinct personalities.
Digital marketing and content across Isla & Co., Daintree, The Sentry, Ghost Burger, and Hole in the Wall.
SOCIAL VIDEO / HOSPITALITY
Bring the experience to life.
SOCIAL VIDEO / ADDITIONAL WORK
Experience through storytelling.
EXPERIENCE
Built across
brands & industries.
Commercial Marketing Manager · Haymarket Media Group
November 2024 – Present
Integrated marketing, audience acquisition, events, and social strategy for MM+M and Campaign.
Marketing Manager · Kokomo Hospitality Group
June 2023 – November 2024
Hospitality marketing across digital, social, email, PR, and local experiences.
Digital Marketing Manager · Parched Hospitality Group
October 2022 – April 2023
Multi-brand digital marketing across hospitality, social content, email, and local marketing.
Social Media Manager · Flow Media Group
May 2017 – August 2022
Agency experience across 40+ accounts, including paid and organic strategies, content calendars, KPI reporting, SEO analysis, and A/B testing.
05 / CAPABILITIES
Strategy meets
execution.
Strategy
Integrated marketing
Audience acquisition
Audience segmentation
Campaign positioning
Budget allocation & optimization
Digital
Paid & organic social
PPC
Email marketing
Content strategy
Experiences
Live, hybrid & virtual events
Event promotion
Registration journeys
Campaign creative
Performance
Campaign analytics
Conversion optimization
A/B testing
Audience growth reporting
Tools & platforms
HubSpot · Mailchimp · Eloqua · Google Ads · Google Analytics · Meta Ads · LinkedIn Ads · Sprout Social · Canva · Adobe Creative Suite · Shopify · Squarespace · Later · Asana · Monday.com
Education & certifications
Virginia State University · Bachelor of Science, Criminal Justice
SEO Certification · Noble Desktop
Google Analytics Certified
LET’S CONNECT
Your next chapter.
Let’s build it.
For marketing opportunities and collaborations:
jeaninehosannah@gmail.com
02 / SOCIAL & AUDIENCE DEVELOPMENT
Social strategy.
Measurable growth.
Brand-level results across professional communities, editorial content, and short-form video.
MM+M / SOCIAL PERFORMANCE
Building a professional audience.
Nov. 4, 2024 – Sept. 29, 2026
Compared with Dec. 10, 2022 – Nov. 3, 2024
Audience relevance
Content and messaging tailored to professional communities and event audiences.
Connected campaigns
Editorial, event promotion, and stakeholder advocacy brought together across channels.
Continuous optimization
Performance reporting informs platform priorities, content planning, and promotional cadence.