JEANINE HOSANNAHMARKETING & AUDIENCE GROWTH

JEANINE HOSANNAH / MARKETING PORTFOLIO

Strategy.
Creativity.
Growth.

Seasoned marketing leader.
Commercial focus. Creative perspective.

Explore my workDownload resume
Jeanine Hosannah at an MM+M 40 Under 40 eventJEANINE HOSANNAHCOMMERCIAL MARKETING MANAGER9+YEARS OF
MAKING AN IMPACT
A creative mind. A commercial lens.INTEGRATED MARKETINGAUDIENCE ACQUISITIONCOMMERCIAL IMPACT
Jeanine HosannahNEW YORK, NY

THE PERSON BEHIND THE STRATEGY

Hi, I’m Jeanine.

I build integrated marketing strategies that grow audiences and support commercial goals.

With 9+ years across media, hospitality, and consumer brands, I bring together audience acquisition, event marketing, paid media, email, social, and content.

As Commercial Marketing Manager at Haymarket Media Group, I connect campaign strategy with hands-on execution, working across editorial, sales, creative, and digital teams.

I’m equally comfortable shaping the story, building the campaign, and using performance data to make the next decision.

$50KMarketing budgets
More about my experience on LinkedIn
+$60,80240 Under 40 ticket revenue
above goal
+376.2%Media Summit pharma attendance
year over year · 2024–2025
+$35,720MM+M Awards ticket revenue
over budget

MANAGER FEEDBACK / HAYMARKET MEDIA GROUP

Results that speak.
Leadership that delivers.

Frequently Exceeds Expectations
“Beyond her impressive quantitative results—including exceeding ticket and entry goals on multiple MM+M events—Jeanine excels in cross-functional collaboration. She acts as a vital bridge between Sales, Editorial, and Events…”
Manager feedback · Performance review excerpt
Haymarket Media Group
40 UNDER 40 · SOLD OUT+$60,802

Ticket revenue above goal

MM+M MEDIA SUMMIT · 2025100 attendees

Pharma attendance · +376.2% vs. 2024

BUDGET RESPONSIBILITY$50K

Marketing budgets

THE WORK / SELECTED DISCIPLINES

Good strategy.
Memorable execution.

Explore the channels and experiences behind my marketing work.

MM+M industry event01Events & audience growthGabrielle Union in the MM+M Awards campaign videoCAMPAIGN VIDEO · 0:1902Social & content strategyHospitality email campaign03Email & lifecycle marketingIsla & Co. cocktail photography04Hospitality marketing
+376.2%

Media Summit pharma attendance
2024 → 2025

+88.6%

Transform pharma attendance
2023–24 vs. 2025–26

2.95M

MM+M social impressions
Nov. 2024 – Sept. 2026

2026 / EVENT REVENUE PERFORMANCE

Audience growth.
Commercial impact.

Selected revenue results from the events I marketed, measured against ticket goals, entry targets, and budgeted revenue.

SOLD OUT

40 Under 40

+$60,802

Ticket revenue above goal

Transform

+$11,985

Revenue increase year over year

Pinnacle

+$9,487.50

Revenue above budgeted target

Women of Distinction

+$65,925

Revenue above budgeted target

+$11,150Entry revenue above goal

MM+M Awards

+$35,720

Ticket revenue over budget

+$16,934Entry revenue over budget

Each result uses its stated benchmark. Entry and overall revenue measures are shown separately and are not added together.

01 / SELECTED WORK

From strategy
to momentum.

Audience acquisition, event marketing, and digital growth across healthcare and media brands.

MM+M MEDIA SUMMIT / EVENT MARKETING

A stronger audience.
A bigger conversation.

Integrated audience acquisition for a priority pharmaceutical audience, connecting event positioning with targeted promotion and registration.

21 → 100PHARMA ATTENDEES / 2024 → 2025
View objectives & results

The challenge

Increase qualified pharmaceutical participation at MM+M Media Summit.

The outcome

Pharma attendance increased 376.2% year over year, from 21 in 2024 to 100 in 2025. The 2023–2024 baseline totaled 38 attendees.

2026 snapshot: 42 confirmed pharma attendees with one month of promotion remaining. This is an in-progress count, not final attendance.

PHARMA ATTENDANCE
2024
21
2025
100
+376.2%

Year-over-year growth

MM+M / MEDIA SUMMIT

TRANSFORM / AUDIENCE ACQUISITION

Growth that lasts
beyond one event.

Nearly doubled pharmaceutical participation across two consecutive event cycles through integrated audience acquisition and ongoing optimization.

79 → 149TOTAL PHARMA ATTENDEES / TWO-YEAR PERIODS
View objectives & results

The challenge

Build a larger, sustained pharmaceutical audience for Transform.

The outcome

2023–2024: 79 total attendees, averaging 39.5 annually. 2025–2026: 149 total, averaging 74.5 annually. That represents an 88.6% increase across equal two-year periods.

Attendance grew from 49 in 2024 to 74 in 2025 (+51.0%), then reached 75 in 2026.

2026 commercial result

Event revenue increased $11,985 year over year.

ANNUAL PHARMA ATTENDANCE
492024
742025
752026
+88.6%

Growth vs. the two-year baseline

02 / SOCIAL & AUDIENCE DEVELOPMENT

Social strategy.
Measurable growth.

Brand-level results across professional communities, editorial content, and short-form video.

MM+M / SOCIAL PERFORMANCE

Platform performance
PlatformAudienceImpressionsEngagementsEngagement rate

03 / EMAIL & LIFECYCLE MARKETING

Every touchpoint
has a purpose.

I build segmented communications that guide audiences from first invitation through registration and post-event engagement.

SELECTED EMAIL CREATIVE

Designed to connect.
Built to convert.

Event and hospitality campaigns connecting relevant audiences with timely messages and clear calls to action.

SELECTED CAMPAIGNS / BRAND MARKETING

Campaigns with purpose.
Brands with personality.

Campaign positioning, digital promotion, and content that brings each brand’s message to life.

MM+M AWARDS / SOCIAL & DIGITAL PROMOTION

Bring the moment
to the audience.

Campaign video featuring Gabrielle Union, supporting MM+M Awards promotion across social and digital touchpoints.

From honoree announcements to ticket messaging, integrated promotion connects the event’s story with reasons to participate.

2026 EVENT REVENUE RESULTS+$35,720

Ticket revenue over budget

+$16,934

Entry revenue over budget

Event-level outcomes across the promotional campaign; not attributed to this individual video.

PARCHED HOSPITALITY GROUP

Many brands.
Distinct personalities.

Digital marketing and content across Isla & Co., Daintree, The Sentry, Ghost Burger, and Hole in the Wall.

SOCIAL CONTENT · EMAIL · LOCAL MARKETING

SOCIAL VIDEO / HOSPITALITY

Bring the experience to life.

Oyster offering awarenessCreated content to build awareness of the restaurant’s oyster offering.
Kitchen storytellingResponded to a brief for more jovial, personality-driven content with a playful look inside the kitchen.
Behind a best sellerShowcased the making of a best-selling menu item, bringing personality to the behind-the-scenes process.
Hole in the Wall coffee beansCreated behind-the-scenes content to promote Hole in the Wall’s coffee beans.
Espresso Martini Day specialCreated a visual promotion for the espresso martini special running that day.
Daintree rooftop viewsShowcased the skyline views that make Daintree’s rooftop a destination.
How to make an iced coffeeCreated an instructional social video demonstrating how to make an iced coffee.
Parched Hospitality · Brand video

SOCIAL VIDEO / ADDITIONAL WORK

Experience through storytelling.

Stay & interior showcase
Travel & accommodation showcase
Travel experience storytelling

EXPERIENCE

Built across
brands & industries.

Commercial Marketing Manager · Haymarket Media Group

November 2024 – Present

Integrated marketing, audience acquisition, events, and social strategy for MM+M and Campaign.

Marketing Manager · Kokomo Hospitality Group

June 2023 – November 2024

Hospitality marketing across digital, social, email, PR, and local experiences.

Digital Marketing Manager · Parched Hospitality Group

October 2022 – April 2023

Multi-brand digital marketing across hospitality, social content, email, and local marketing.

Social Media Manager · Flow Media Group

May 2017 – August 2022

Agency experience across 40+ accounts, including paid and organic strategies, content calendars, KPI reporting, SEO analysis, and A/B testing.

05 / CAPABILITIES

Strategy meets
execution.

Strategy

Integrated marketing
Audience acquisition
Audience segmentation
Campaign positioning
Budget allocation & optimization

Digital

Paid & organic social
PPC
Email marketing
Content strategy

Experiences

Live, hybrid & virtual events
Event promotion
Registration journeys
Campaign creative

Performance

Campaign analytics
Conversion optimization
A/B testing
Audience growth reporting

Tools & platforms

HubSpot · Mailchimp · Eloqua · Google Ads · Google Analytics · Meta Ads · LinkedIn Ads · Sprout Social · Canva · Adobe Creative Suite · Shopify · Squarespace · Later · Asana · Monday.com

Education & certifications

Virginia State University · Bachelor of Science, Criminal Justice
SEO Certification · Noble Desktop
Google Analytics Certified

LET’S CONNECT

Your next chapter.
Let’s build it.

For marketing opportunities and collaborations:

jeaninehosannah@gmail.com
Connect on LinkedInDownload resume
Expanded portfolio image