CAMPAIGN VIDEO · 0:19
40 Under 40
+$60,802Ticket revenue above goal
JEANINE HOSANNAH / MARKETING PORTFOLIO
Strategy.
Creativity.
Growth.
Seasoned marketing leader.
Commercial focus. Creative perspective.
+$60,80240 Under 40 ticket revenue
above goal
above goal
+376.2%Media Summit pharma attendance
year over year · 2024–2025
year over year · 2024–2025
+$29,850MM+M Awards ticket revenue
above goal
above goal
JEANINE HOSANNAHCOMMERCIAL MARKETING MANAGER9+YEARS OFMAKING AN IMPACT
A creative mind. A commercial lens.INTEGRATED MARKETINGAUDIENCE ACQUISITIONCOMMERCIAL IMPACT
NEW YORK, NYTHE PERSON BEHIND THE STRATEGY
Hi, I’m Jeanine.
I build integrated marketing strategies that grow audiences and support commercial goals.
With 9+ years across media, hospitality, and consumer brands, I bring together audience acquisition, event marketing, paid media, email, social, and content.
As Commercial Marketing Manager at Haymarket Media Group, I connect campaign strategy with hands-on execution, working across editorial, sales, creative, and digital teams.
I’m equally comfortable shaping the story, building the campaign, and using performance data to make the next decision.
$50KMarketing budgets
More about my experience on LinkedInMANAGER FEEDBACK / HAYMARKET MEDIA GROUP
Results that speak.
Leadership that delivers.
“Beyond her impressive quantitative results—including exceeding ticket and entry goals on multiple MM+M events—Jeanine excels in cross-functional collaboration. She acts as a vital bridge between Sales, Editorial, and Events…”
Haymarket Media Group
40 UNDER 40 · SOLD OUT+$60,802
Ticket revenue above goal
MM+M MEDIA SUMMIT · 2025100 attendees
Pharma attendance · +376.2% vs. 2024
BUDGET RESPONSIBILITY$50K
Marketing budgets
THE WORK / SELECTED DISCIPLINES
Good strategy.
Memorable execution.
Explore the channels and experiences behind my marketing work.
+376.2%
Media Summit pharma attendance
2024 → 2025
+88.6%
Transform pharma attendance
2023–24 vs. 2025–26
2.95M
MM+M social impressions
Nov. 2024 – Sept. 2026
2026 / EVENT REVENUE PERFORMANCE
Audience growth.
Commercial impact.
Selected revenue results from the events I marketed, measured against ticket goals, entry targets, and budgeted revenue.
Transform
+$11,985Revenue increase year over year
Pinnacle
+$9,487.50Revenue above budgeted target
Women of Distinction
+$65,925Revenue above budgeted target
+$11,150Entry revenue above goal
MM+M Awards
+$29,850Ticket revenue above goal
+$6,935Entry revenue above budgeted target
Each result uses its stated benchmark. Entry and overall revenue measures are shown separately and are not added together.
01 / SELECTED WORK
From strategy
to momentum.
Audience acquisition, event marketing, and digital growth across healthcare and media brands.
MM+M MEDIA SUMMIT / EVENT MARKETING
A stronger audience.
A bigger conversation.
Integrated audience acquisition for a priority pharmaceutical audience, connecting event positioning with targeted promotion and registration.
21 → 100PHARMA ATTENDEES / 2024 → 2025
View objectives & results
The challenge
Increase qualified pharmaceutical participation at MM+M Media Summit.
The outcome
Pharma attendance increased 376.2% year over year, from 21 in 2024 to 100 in 2025. The 2023–2024 baseline totaled 38 attendees.
2026 snapshot: 42 confirmed pharma attendees with one month of promotion remaining. This is an in-progress count, not final attendance.
PHARMA ATTENDANCE+376.2%
Year-over-year growth
TRANSFORM / AUDIENCE ACQUISITION
Growth that lasts
beyond one event.
Nearly doubled pharmaceutical participation across two consecutive event cycles through integrated audience acquisition and ongoing optimization.
79 → 149TOTAL PHARMA ATTENDEES / TWO-YEAR PERIODS
View objectives & results
The challenge
Build a larger, sustained pharmaceutical audience for Transform.
The outcome
2023–2024: 79 total attendees, averaging 39.5 annually. 2025–2026: 149 total, averaging 74.5 annually. That represents an 88.6% increase across equal two-year periods.
Attendance grew from 49 in 2024 to 74 in 2025 (+51.0%), then reached 75 in 2026.
2026 commercial result
Event revenue increased $11,985 year over year.
ANNUAL PHARMA ATTENDANCE+88.6%
492024
742025
752026
Growth vs. the two-year baseline
03 / EMAIL & LIFECYCLE MARKETING
Every touchpoint
has a purpose.
I build segmented communications that guide audiences from first invitation through registration and post-event engagement.
SELECTED EMAIL CREATIVE
Designed to connect.
Built to convert.
Event and hospitality campaigns connecting relevant audiences with timely messages and clear calls to action.
Download email
SELECTED CAMPAIGNS / BRAND MARKETING
Campaigns with purpose.
Brands with personality.
Campaign positioning, digital promotion, and content that brings each brand’s message to life.
MM+M AWARDS / SOCIAL & DIGITAL PROMOTION
Bring the moment
to the audience.
Campaign video featuring Gabrielle Union, supporting MM+M Awards promotion across social and digital touchpoints.
From honoree announcements to ticket messaging, integrated promotion connects the event’s story with reasons to participate.
2026 EVENT REVENUE RESULTS+$29,850
Ticket revenue above goal
+$6,935Entry revenue above budgeted target
Event-level outcomes across the promotional campaign; not attributed to this individual video.
PARCHED HOSPITALITY GROUPMany brands.
Many brands.
Distinct personalities.
Digital marketing and content across Isla & Co., Daintree, The Sentry, Ghost Burger, and Hole in the Wall.
SOCIAL VIDEO / HOSPITALITY
Bring the experience to life.
SOCIAL VIDEO / ADDITIONAL WORK
Experience through storytelling.
EXPERIENCE
Built across
brands & industries.
Commercial Marketing Manager · Haymarket Media Group
November 2024 – Present
Integrated marketing, audience acquisition, events, and social strategy for MM+M and Campaign.
Marketing Manager · Kokomo Hospitality Group
June 2023 – November 2024
Hospitality marketing across digital, social, email, PR, and local experiences.
Digital Marketing Manager · Parched Hospitality Group
October 2022 – April 2023
Multi-brand digital marketing across hospitality, social content, email, and local marketing.
Social Media Manager · Flow Media Group
May 2017 – August 2022
Agency experience across 40+ accounts, including paid and organic strategies, content calendars, KPI reporting, SEO analysis, and A/B testing.
05 / CAPABILITIES
Strategy meets
execution.
Strategy
Integrated marketing
Audience acquisition
Audience segmentation
Campaign positioning
Budget allocation & optimization
Digital
Paid & organic social
PPC
Email marketing
Content strategy
Experiences
Live, hybrid & virtual events
Event promotion
Registration journeys
Campaign creative
Performance
Campaign analytics
Conversion optimization
A/B testing
Audience growth reporting
Tools & platforms
HubSpot · Mailchimp · Eloqua · Google Ads · Google Analytics · Meta Ads · LinkedIn Ads · Sprout Social · Canva · Adobe Creative Suite · Shopify · Squarespace · Later · Asana · Monday.com
Education & certifications
Virginia State University · Bachelor of Science, Criminal Justice
SEO Certification · Noble Desktop
Google Analytics Certified
LET’S CONNECT
Your next chapter.
Let’s build it.
For marketing opportunities and collaborations:
jeaninehosannah@gmail.com
02 / SOCIAL & AUDIENCE DEVELOPMENT
Social strategy.
Measurable growth.
Brand-level results across professional communities, editorial content, and short-form video.
MM+M / SOCIAL PERFORMANCE
Building a professional audience.
Nov. 4, 2024 – Sept. 29, 2026
Compared with Dec. 10, 2022 – Nov. 3, 2024